Marketing a daycare business need not be an expensive
exercise, if managed effectively. Understandably, when you first start a daycare, you need to be a little more prudent in
your spendings. Your day care marketing budget can be as expensive or as cheap as you wish for it to be. That said, sometimes
it does pay to invest a little more in marketing your day care to ensure greater returns. Remember not to fall into the trap
of being “penny wise pound foolish”. Here are a number of suggestions to help you market your daycare business:
1. Marketing
collaterals / Direct mailers Direct mailers are very important marketing tools. They need not be flashy.
A simple flyer telling your audience about your daycare business and what day care services you offer is good enough.
Distribute them wherever possible; put them at community clubs,
cafés and restaurants and/or hire temporary help to distribute them at train stations, bus stations, basically any
high traffic area in and around your neighborhood.
And
if budget permits, a daycare brochure will be a nice addition, especially when someone requests for more details about your
day care business. For tips on how to develop an effective daycare brochure, click here. However, if you are just starting a daycare and a little low on funds, a flyer will do just fine.
2. Business cards Carry your business cards
wherever you go and give them out.
3. Advertisements and listings Ensure that you are listed in all the relevant directories
such as the yellow pages, community guides, daycare magazines for parents, daycare directories, etc. If budget permits, you
should also consider taking up advertisements in those guides and directories as well as your local newspapers.
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4. Banners Nothing attracts more attention than
a banner. Print a bright and colorful banner and hang it at the entrance of your daycare centre. It’ll guarantee to
attract the attention of passer-bys. Don’t try to recreate your entire brochure or flyer onto the banner. Keep it simple
and short. Include basic information such as your logo/name of your daycare business, your contact number and website, if
any. Ensure that the text is legible from a distance.
5. Website Pick up a new skill. Learn to create your own website. A simple, professionally
designed website with some pictures of your centre will do just fine. And don’t forget a map. To gather some tips about
building a simple website for your daycare business, click here.
6. Car
decals and bumper stickers If budget permits, print car decals and bumper stickers to give to family,
friends and customers. It’s free publicity on the move.
7. Posters Print a day care posters and display them
wherever possible. Pin them up on notice boards at shopping malls, eating places or the supermarket. Pass them to your customers,
families and friends and have them put it up in their offices.
8. Open houses Nothing beats a preview of an experience.
When a company wants you to sign up for their pricey conference, they will usually conduct an event preview to let you have
an insight into what you will be experiencing if you sign up. In the same token, open houses are an excellent marketing tool,
allowing parents a hands-on experience at your daycare centre.
There is no need to execute all the above suggestion at one go. Pace them out throughout the year. It’ll
be a lot easier on your budget. To learn how to organise an effective daycare openhouse, click here.
