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Providing Quality Day Care
The question on providing quality daycare services
is no longer about whether it is a reality because to be successful in the day care business, you HAVE to provide quality
day care services. If you are thinking that running a daycare business is going to be an extension of babysitting, think again.
With the affluence of today’s
society, customers have become highly accustomed to quality services. For example, when we walk into a diner, we are no longer
satisfied with just good food. We expect the waiters and waitresses to be polite, we expect to be served some ice water whilst
we wait for our meals, etc. Anything less than a good service and we will feel shortchanged.
So what exactly is delivering quality service in daycare? It simply means either meeting
or exceeding the customers’ (parents’) expectations of the daycare service provided. A good technique will be
to benchmark against your day care business' competitors. Gather as much information as possible about your daycare business'
competitors within 500 meters from you; know what are their daycare charges, how many children they are caring for, why the
parents have chosen to deposit their children at their daycare facilities, etc. And use it as a benchmark to set the minimum
standard for quality. For example, if all the daycare businesses in your neighborhood operate from 7.30am to 5.30pm, then
all the parents will expect you to operate from 7.30am to 5.30pm. However, should you decide to operate from 7am – 7pm
to accommodate parents who have to work a little later, it is exceeding their expectations.
What then are examples of quality day care services? Well, it depends on how much the
provider is willing to spend. It can stem from providing better quality meals to developing better quality daycare curriculum
or even having a low day care caregiver to child ratio. Naturally, there is an element of cost pegged to it. You can choose
to pass this cost back to the parents or absorb it and use it as a strategy to attract more customers.
But why go through all that trouble? Simply because you have to!
Whilst providing day care quality service does not guarantee success, delivering poor quality service will most definitely
be doomed for failure. As the saying goes, if you are not going to serve the customer, someone else will. Going that extra
mile for your customer and providing high quality could potentially become your competitive advantage and the key to retaining
your day care business customers. Remember, there is no traffic jam on the extra mile.
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Your A to Z startup guide to running a profitable daycare center The "Start A Daycare Package" has all the information
you need to cut weeks off researching Daycare regulations and other ideas. The guide is designed to give you a step-by-step
approach towards the entire Daycare business.
With this goldmine of information, you will have, in your hands,
a secret weapon that no other competitor of yours have at this very moment.
Click here to learn more about Starting a Daycare Business
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